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Modular design
Modularity
We feel it is essential to offer modular design in as many of our products as we can, in order to give you the power to choose just the features required to meet a wide variety of system needs, and the reassurance that as technology changes you can still use and appreciate the timeless quality of Primare design for years to come.

System building
For example, the I35 Prisma is available with full analog, as well as disc, stored or streamed digital media connectivity and control, with an analog only option in the I35, or analog with digital to analog conversion technology in the I35 DAC.
The CD35 Prisma is an extraordinarily versatile digital media source, but for those who do not need stored or streamed media access and prefer the functionality of a dedicated CD Player, the CD35 provides that option.

UFPD 2 Amplification
The full potential Class D has to offer
It is Primareโs practice to introduce new models only when they can significantly improve on the performance of our current designs. The company continuously scans the horizon to see what new and innovative options in design, technology, and materials might allow for truly significant improvements. In Class D amplification, we found a basic amplification technology so rich in benefits that it was the obvious choice upon which to base all future amplifier designs.

Years of research and development, a bit of inspiration, and considered critical listening have resulted in Ultra Fast Power Device (UFPD) technology that realizes the full potential Class D has to offer. A Primare UFPD based amplifier can provide massive, stable, low-distortion power output over the entire ruler-flat frequency bandwidth into any speaker load with minimal operating power draw from the wall and no negative effects on the power supplied to partnering system components โ and all that with positive considerations for AC power demands and heat, leading to an easily installed, compact cabinet.

For Primare, UFPD is the ultimate building block for the present and future production of amplifiers that provide the most revealing and musical performance, bringing the listener closer to the recording than ever before.
And now, we have the pleasure of introducing the latest thinking in UFPD, UFPD 2, introduced in select new Prisma models, like the I35 Prisma.
To find out how UFPD is like a high-performance electric car, take a look at Primare UFPD Amplfication.
For details on our latest amplifier technology, check out UFPD 2 Design Brief.


DIRAC LIVE WITH PRIMARE
The interaction between your Primare system and the physical layout of your room has a huge impact on sound quality. With Dirac Liveยฎ Room Correction you can apply state-of-the-art, patented algorithms to analyse and digitally reduce room impact and enhance speaker performance through your Primare system. Dirac Live delivers a larger sweet spot, accurate staging, clarity, voice intelligibility, and a deeper, tighter bass not otherwise possible. Fully tuneable to your preference.
WHAT IS DIRAC LIVE?
No matter how much or how little youโve invested in your sound system, the room will always impact the sound quality โ an all too often overlooked fact. Dirac Live Room Correction software deals with these challenges in a unique way. It addresses issues that no other product on the market can. Thatโs why itโs been adopted by the worldโs leading manufacturers of high-end audio-video equipment and praised by audiophiles and music creators all over the world.
Room correction solutions have been around for decades. Still, at Dirac, we realized they only act as advanced equalizers, smoothing the frequency curve but totally missing the timing aspect. Room reflections and misaligned speakers cause sounds to arrive at your ears with different time delays. These time shifts blur the sound image. Thatโs why we developed Dirac Live. Based on patented technology, Dirac Live optimizes the sound with respect to frequency and time. It does so not only in one sweet spot but over the whole listening area, be it a chair, a sofa, or an auditorium.

KEY BENEFITS
With Dirac Live Room Correction you will experience three key benefits:
- Improved localization of sound events, so called staging.
- Better clarity and intelligibility in music and speech.
- A deeper and tighter bass free of resonances throughout the entire listening area.

Prisma
Prisma is a bundle of technologies we have put together to allow everyone in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback โ providing multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices with in conjunction with a dedicated system control app.
Music service connection and control platforms work in parallel to the Prisma application and include AirPlay 2, Bluetoothยฎ, Chromecast built-in, Roon Ready, and Spotify Connectยฎ, for effortless connection to hundreds of streaming applications and services, including voice control, for the best possible performance and user experience.

Roon ready
Roon Ready functionality allows for the use of Roonโs sophisticated digital music management software.

Spotify Connect
Spotify Connect connects any device (mobile or PC) with the Spotify application directly to that service over the WIFI network.

Google Chromecast built-in
Chromecast built-in offers a remarkable level of connectivity and control options, compatible with Apple, Android, and Google devices.

Apple Airplay2
AirPlay connects Apple devices over your WIFI network for playback of any streamed or stored content from the associated device with lossless compression to your Prisma product.

Bluetooth connectivity
Bluetooth allows virtually any device to wirelessly connect and exchange data with other Bluetooth devices.

Network Connectivity
Prisma allows for wireless or wired connectivity in order to provide the best possible connection option for anywhere in your home.

Prisma Radio
Prisma Radio lets you stream your favourite stations easy and intuitive from the thousands available worldwide directly from the Prisma application.

Everything in balance, harmony, and proportion
For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity and timeless design to a global audience.
Every Primare product reflects a commitment to Scandinavian ideals such as lagom โ the sense of true satisfaction that comes from balance and harmony. Not too much. Not too little. Just right.
With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use and deeply satisfying performance, Primare effortlessly delivers todayโs ever-expanding music and visual experiences in all their richness and variety, whether the source is analog or digital, wired or wireless, stored or streamed.
Primare โ the sound and vision of Scandinavia.
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