What is Primare?

Primare is a renowned Swedish audio company known for its high-quality hi-fi components that blend cutting-edge technology, Scandinavian design, and exceptional sound performance. For over three decades, Primare has been dedicated to delivering award-winning audio products that embody the principles of balance, harmony, and simplicity, ensuring a timeless listening experience.

Primare‘s product range includes integrated amplifiers, network players, CD players, preamplifiers, power amplifiers, and modular systems that can adapt to changing technology. Their innovative Prisma technology offers multi-room/multi-zone connectivity, seamless control, and access to streaming services, making their products suitable for modern audio enthusiasts.

The goal is to provide the best possible experience for the greatest number of people, whether the source is analogue or digital, stored or streamed, wired or wireless.

Philosophy

Primare‘s philosophy revolves around delivering products that reflect the Scandinavian concepts of lagom (balance and harmony) and hygge (enjoying the simple pleasures of everyday living). They aim to create audio equipment that offers honest integrity, ease of use, and timeless design, allowing users to enjoy the richness of music and sound for years to come.

Primare continues to be a trusted name in the high-fidelity audio world, offering products that blend form, function, and cutting-edge technology to provide an exceptional listening experience for audiophiles and music lovers around the globe.

The art of hygge & lagom

Every Primare product reflects a commitment to Scandinavian ideals such as lagom & hygge.

Lagom (โ€œlaah-goamโ€) is the Swedish word for this: roughly meaning โ€œjust the right amount.โ€ Not too much. Not too little. Everything in perfect balance, harmony, and proportion. Just right.

hygge (โ€œheu-gahโ€) is a Danish word that is often translated as โ€œcozy.โ€ But the word hygge means so much more, and may be considered the highest expression of living โ€“ that deep satisfaction of time well spent, of sharing food, drink, music, and movies with family and friends in the simple celebration of everyday living.

Connect to everything with ease

Prisma is a bundle of technologies we have put together to allow everyone in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback โ€“ providing multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices with in conjunction with a dedicated system control app.

SP25 Prisma: EISA Best Product

Primareโ€™s SP25 Prisma has been awarded Best Product 2024-2025 home theatreโ€ฆ

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SPA25 Prisma: SPA25 Prisma

โ€œWhen listening to this device, we find the bass full andโ€ฆ

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SP25 Prisma: As flexible as it is refined

FWD Excellent Award, 9.0 out of 10 rating โ€œThe Primare SP25โ€ฆ

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SPA25 Prisma: Endless Power

โ€œThe spatiality of the performance was also impressive, effects resonated withโ€ฆ

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Everything in balance, harmony, and proportion

For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity and timeless design to a global audience.

Every Primare product reflects a commitment to Scandinavian ideals such as lagom โ€“ the sense of true satisfaction that comes from balance and harmony. Not too much. Not too little. Just right.

With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use and deeply satisfying performance, Primare effortlessly delivers todayโ€™s ever-expanding music and visual experiences in all their richness and variety, whether the source is analog or digital, wired or wireless, stored or streamed.

Primare โ€“ the sound and vision of Scandinavia.

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