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What is Primare?
Primare is a renowned Swedish audio company known for its high-quality hi-fi components that blend cutting-edge technology, Scandinavian design, and exceptional sound performance. For over three decades, Primare has been dedicated to delivering award-winning audio products that embody the principles of balance, harmony, and simplicity, ensuring a timeless listening experience.
Primare‘s product range includes integrated amplifiers, network players, CD players, preamplifiers, power amplifiers, and modular systems that can adapt to changing technology. Their innovative Prisma technology offers multi-room/multi-zone connectivity, seamless control, and access to streaming services, making their products suitable for modern audio enthusiasts.
The goal is to provide the best possible experience for the greatest number of people, whether the source is analogue or digital, stored or streamed, wired or wireless.
Philosophy
Primare‘s philosophy revolves around delivering products that reflect the Scandinavian concepts of lagom (balance and harmony) and hygge (enjoying the simple pleasures of everyday living). They aim to create audio equipment that offers honest integrity, ease of use, and timeless design, allowing users to enjoy the richness of music and sound for years to come.
Primare continues to be a trusted name in the high-fidelity audio world, offering products that blend form, function, and cutting-edge technology to provide an exceptional listening experience for audiophiles and music lovers around the globe.
The art of hygge & lagom
Every Primare product reflects a commitment to Scandinavian ideals such as lagom & hygge.
Lagom (โlaah-goamโ) is the Swedish word for this: roughly meaning โjust the right amount.โ Not too much. Not too little. Everything in perfect balance, harmony, and proportion. Just right.
hygge (โheu-gahโ) is a Danish word that is often translated as โcozy.โ But the word hygge means so much more, and may be considered the highest expression of living โ that deep satisfaction of time well spent, of sharing food, drink, music, and movies with family and friends in the simple celebration of everyday living.
Connect to everything with ease
Prisma is a bundle of technologies we have put together to allow everyone in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback โ providing multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices with in conjunction with a dedicated system control app.
The latest reviews
SP25 Prisma: EISA Best Product
Primareโs SP25 Prisma has been awarded Best Product 2024-2025 home theatreโฆ
SP25 Prisma: As flexible as it is refined
FWD Excellent Award, 9.0 out of 10 rating โThe Primare SP25โฆ
SPA25 Prisma: Endless Power
โThe spatiality of the performance was also impressive, effects resonated withโฆ
Primare CD15 Prisma โ CD and network player
CD15 Prisma is a compact digital music media player, providing high end CD disc, stored and streamed digital media music playback, with wired and wireless connectivity and control capabilities provided by the Prisma network player technology.